The Lord of the Rings has a lot to answer for. As much as this trilogy has shaped cinema, whether those who dislike the films and fantasy don’t want to admit, TLOTR were three films to be admired. Changing the way blockbusters are made, stepping up the use of practical and VFX and not to mention the rich storytelling and world of Tolkien, these films have stood the test of time. However, once they had all released, they left a void that studios wanted, needed to fill. The Hobbit was made, but unfortunately three films was too much. Then Amazon decided we needed another prequel, and instead of following the many books Tolkien wrote about Middle Earth, we were gifted The Rings of Power. The show divided fans of TLOTR and the books alike. But the most irritating part of The Rings of Power is the use of The Lord of the Rings name, using like a brand. This was disappointing we; the audience couldn’t just enjoy the show for what it is, a story with new exciting characters. We are forever doomed to have the characters from TLOTR loom over these tales. When it was announced that there was another film on the horizon, this time animation and set in Rohan, there was intrigue and even excitement. But when once again TLOTR was slapped on the title, you could feel fan’s hearts sink. This branding that studios insist on having ruins the feel and tone of the film before anyone has even seen it. We are pre-programmed to expect to love what we are about to see just because of the branding. Something the studios really need to rethink. Leave The Lord of the Rings alone. By all means, create something new but stop branding it incorrectly, especially as War of the Rohirrim has nothing to do with TLOTR.